AMHERST, NY – Marc Adler, owner of Why Not Marketing, a marketing communications firm located in Williamsville, was recently invited to speak about content marketing to a group of about 20 attorneys and other staff members at Jaeckle Fleischmann & Mugel, LLP.

Adler presented a sixty-minute talk entitled Content Marketing Revealed. The presentation offered insights on what content marketing is, its value and the platforms it can exist on, as well as how to target, develop and execute it to suit the needs of a law firm. Adler is a seasoned industry professional who has been sharing his knowledge through educational seminars, and as an adjunct professor for the University at Buffalo for over two decades. “Social media remains an enigma to many businesses, with each one facing their own unique challenges to its execution,” said Adler. “I enjoy showing them how it can be a viable option for connecting with their target markets.”