AMHERST, N.Y. – Why Not Marketing, a local marketing communications firm, recently completed a marketing campaign for the Western New York Consortium of Catholic High Schools. The Consortium represents a collection of 12 Western New York Catholic high schools committed to promoting the value of a Catholic education.

The goal of the campaign was to promote the member schools’ annual Open House and Scholarship/Entrance Exam events. Why Not Marketing formulated and implemented the strategy for the campaign, which included a website splash page, two-part direct mail campaign, and both print and digital advertising. The agency secured the host and domain, and designed, optimized and launched the wnycatholichighschools.com website splash page. They also created the artwork for the print and digital ads and the direct mail campaign, which included a trifold brochure and postcard.