AMHERST, N.Y. – Why Not Marketing, a local marketing communications firm, recently updated the identity and redesigned, developed, and launched a new website for Kraftwerks. The Kraftwerks company, located in Tonawanda, NY, provides solutions for companies facing space and organizational challenges. The company investigates problems, then designs and implements creative solutions to optimize existing space and maximize company productivity.

Kraftwerks needed its identity and website to evolve with their company. The Why Not Marketing team redesigned Kraftwerk’s logo and created its new tagline “Creating space. Maximizing productivity.” The team then assisted Kraftwerks in updating the design and content, and developed and coded its new site at

The goal of the new website was to make it easier to navigate and eliminate some of the cumbersome content to better showcase Kraftwerk’s products and advanced design services. The site offers an ecommerce catalog, quote request, updated sections for its core product and service areas with improved images and featured product sidebar, case studies, government contract information, company news and information with sharing icons for social media sites, a careers page, and an FAQ section.

“Kraftwerks’ old website was simply too large at over 900 pages,” said Marc Adler, owner of Why Not Marketing. “We streamlined the navigation options and content, added larger images, and reorganized products and services to made it more navigable for clients.”

In addition to the logo, tagline, and website redevelopment, Why Not Marketing regularly provides Kraftwerks with marketing consultation, and also assists the company with creative services.