AMHERST, NY – Marc Adler, owner of Why Not Marketing, a marketing communications firm located in Williamsville, was recently invited by the Center for Entrepreneurial Leadership (CEL) to speak about marketing to a group of about 20 business people from CEL’s Minority and Women’s Emerging Enterprises program.

Adler’s program was a series presented over two weeks. The first part covered the basic principles of marketing including creating a strategy, branding, identifying target markets, traditional and digital advertising options, and social media. The second part focused on content marketing and how to provide relevant, valuable information to those target markets.

Adler is a seasoned industry professional who has been sharing his knowledge through educational seminars, and as an adjunct professor for the University at Buffalo for over two decades. “In this day and age, it’s easy for people to lose focus on their marketing; they try to be everywhere and want jump on trends,” said Adler. “I really enjoy helping other entrepreneurs like me get the right focus on their marketing efforts.”