Why Not Marketing has announced that Caring Transitions of Buffalo has named them their agency of record.

Caring Transitions provides transition services for senior citizens, offering streamlined support in helping seniors move from their current residence to a new home, whether it’s to join their children — locally or out of state — or a move to an independent or assisted living facility. They serve as advocates for the family and facilitate the move, eliminating the physical and emotional strain often associated with this life-changing event. They assist families in everything from sorting through years of memories, to coordinating movers and real estate agents, to designing a functional and comfortable floor plan.

Why Not Marketing will provide the firm with marketing strategy and planning, social media setup and management, and public relations services. They will also provide ongoing marketing consultation.

“Caring Transitions of Buffalo, like many organizations, was without a solid marketing strategy,” said Marc Adler, owner of Why Not Marketing. “We look forward to developing strong, consistent marketing for them, including a strong social media presence.”