Why Not Marketing, a local marketing communications firm has announced that Via Evaluation has named them their agency of record.

Via Evaluation (formerly Ciurczak & Company, Inc.) was established in 1998. The firm provides organizations serving high-risk populations with state-of-the-art evaluation, research, program development, grant writing, and reporting services leading to positive long-term results and sustained systems change.

Why Not Marketing will provide the firm with ongoing marketing consultation, creative and public relations services.

“Via Evaluation is undergoing a change in ownership and will be revising their strategic plan over the next few years,” said Owner, Marc Adler. “Our job is to align the firm’s marketing strategy with the energy of its new, younger leadership.”