Bernard Cohen, Co-founder and Chief Executive Officer of Chip Down, LLC, has announced the appointment of Marc Adler as Chief Marketing Officer of the company.

Adler has over 35 years of experience marketing products across a wide range of industries. As the president of Why Not Marketing, LLC, he is a marketing consultant to numerous small businesses and organizations. He serves as an adjunct professor at both the University at Buffalo and Daemen College, teaching a variety of courses. He is a partner in the only two authentic poutineries in Western New York — Allen Street Poutine Company and Hertel Avenue Poutine & Cream. Adler served as the president of the UB School of Management Alumni Association in 2017 and 2018 and continues to be an active member today. Over the years, he has served as the marketing presence on numerous boards of directors.

“The team at Chip Down has designed and developed a quality product to please all crowds,” said Cohen. “Bringing Marc on the team will provide us with a skill set necessary for any business to succeed from a marketing standpoint — we are ready and excited to start marketing and spreading the word about Chip-Down.”

Chip-Down is a portable golf-inspired backyard game that can be played anywhere, by anyone. It is a unique combination of some familiar games—namely golf, badminton, and skee-ball—designed to bring a new type of excitement to any tailgate, beach day, backyard BBQ, or virtually any other environment. Chip-Down simplifies the game of golf so anyone can play it. Players “chip” a birdie into a series of skee-ball-type, nested rings to score; the smaller the ring the higher the score. To learn more about Chip-Down or the company visit

About Chip Down, LLC – Chip Down, LLC is a backyard recreation company founded in 2017. The Chip Down vision was to create an innovative way for people to enjoy the game of golf anywhere. The company was founded while the creators were students at the University at Buffalo and able to take advantage of the many resources available through the school. The product placed second in UB’s Henry A. Panasci Jr. Technology Entrepreneurship Competition. It was later launched via Kickstarter, reaching goal within a single week. The product was featured in Buffalo Rising, The Spectrum, 43North, and Upstart NY. Currently, the Chip-Down game is available for sale via the company website, The company is gearing up to sell the product via other online stores as well.