Team

Why Not Marketing, LLC has a growing list of independent marketing consultants and partner vendors in the Buffalo, NY area that are contracted with to meet your company’s overarching goals and objectives. Each has highly specialized skills and are great at getting the job done.
Marc Adler

Marc Adler

President, Why Not Marketing, LLC

Williamsville, New York 14221
(716) 523-1957
EMAIL
WEBSITE

Background Summary

 

Marc Adler founded Why Not Marketing in May 2012 after 30 years experience marketing products from all over the world. As a marketing consultant in Buffalo, NY, Marc provides a variety of levels of service based upon the needs of the client — general guidance, marketing plan documents, and full-blown implementation thanks to an excellent group of independent professionals, each of whom has at least eight years of relevant experience.

The firm has a diverse client base from multiple business sectors including higher education, secondary education, retail, technology, medical, home/business security systems, environmental, consulting, food manufacturing, and financial services.

 

Experience

 

Marc’s career has found him working in New York City, Washington D.C., and Buffalo. Among dozens of other products he’s marketed mandarin oranges & menswear from Spain, merlots & mocha chip in DC, and mandrills & mattresses in Buffalo. He has developed media buying skills while marketing ice cream stores, software for municipal government, beds, wood preserving products, and much more. Thanks to 18 years teaching marketing and advertising courses at the University at Buffalo, Marc has established himself in the world of Social Media while building his public speaking skills.

 

Objective

 

Great customer service and ongoing communication! Every marketing engagement will provide expert guidance and product (writing, design, public relations, web/online, media buying) delivery wrapped within a superior core of customer service in addition to weekly face-to-face communication.

 

Client List

 

Marc has helped improve marketing for many Buffalo, NY-area companies as an employee and service provider.  Here is a partial list:

  • Allen Street Poutine
  • Amherst Alarm
  • The Barrel (Canada)
  • Beitzell Swensons
  • Blum’s
  • Buffalo Zoo
  • Cannon Heyman & Weiss
  • Community Charter School
  • City Mattress
  • EscapeWire
  • Fowler’s Chocolates
  • Gooding Co. Inc.
  • Heron’s Landing
  • Hertel Avenue Poutine & Cream
  • Hylan Asset Management
  • Inspire Dental Group
  • Jamestown Radiologists
  • Johnson Macowiak & Associates
  • Katz Americas
  • KVS Information Systems
  • Lakelet Advisory Group
  • Lancaster New York Store
  • L&M Financial Services
  • Mercy Flight
  • Nature’s Way Environmental
  • Niagara Metals
  • Northtowns Orthopedics
  • Osmose, Inc.
  • PremCom Corporation
  • R. A. Mercer & Co., P.C.
  • RealtyUSA
  • Reuben’s Deli
  • St. Francis High School
  • University at Buffalo Development Communications
  • University at Buffalo Division of Behavioral Medicine
  • Via Evaluation
  • Williamsville Farmers Market
Skills and Expertise

 

  • Marketing Consultation
  • Marketing Planning
  • Media Buying
  • Public Speaking
  • Social Media
  • Search Engine Marketing
  • Direct Mail
  • Promotional Specialties
  • Trade Show Marketing
  • Special Events
  • Marketing Collateral Development
  • Press Releases
Cheryl Sucharski

Cheryl Sucharski

Marketing Consultant

Clarence, NY
(716) 548-9118
EMAIL

Background Summary

 

Cheryl Sucharski provides professional administrative support and a variety of specialized services to marketing and advertising firms in the Buffalo, NY area. A former executive assistant and business support analyst for the Federal Reserve Bank of New York’s Buffalo Branch, she lends high-level work support, organizational, technical, and relationship skills to clients. She holds a B.A. in Communication and an A.A.S. in Business from the State University of New York at Buffalo, graduating summa cum laude.

 

Experience

 

Before delving into Buffalo’s marketing world, Cheryl spent 25 years with the Federal Reserve Bank of New York’s Buffalo Branch. After the Branch’s closing in 2008, she changed gears, left banking and entered the world of marketing. After interning with Marc Adler at Flynn & Friends, Inc. she was hired at the agency as its client services coordinator. In 2013, she left the agency and formed CASucharski to work as a professional consultant. She serves as a liaison between her clients and their clients, staff, and vendors. In addition, she performs any work necessary from project coordination and development, to website coordination and editing, to media buying. Her value is in the broad experience and skill set she possesses, which enables her to lighten the workload and free up time for clients to do their jobs with less pressure.

 

Objective

 

Cheryl’s objective is to make work easier for her clients (and their clients). Her goal as a professional support person, is to fill in work gaps and “connect dots,” using the broad skill set her 30+ years in the work force has given her to lighten the load for clients. Being accessible is paramount. Communicating on behalf of agencies to solve their (or their clients’) problems and complete tasks, eliminates a layer of communication, which expedites work flow. When unavailable, Cheryl likes her agency’s clients to know, that when agency leadership is tied up, they can talk to someone who can help — quickly.

 

Client List

 

  • Why Not Marketing LLC
  • Flynn and Friends, Inc.
  • Lakelet Advisory Group LLC
  • Lakelet Financial Forensics Group
  • Lakelet Aquisitions Corp
  • Enrich Marketing Inc.

 

Skills and Expertise

 

  • Client account service/management
  • Vendor relationships
  • Project/program coordination
  • Website planning and coordination
  • Website editing/content management
  • Social Media Marketing (SMM) campaign setup/management
  • Social media ghost writing
  • Print production
  • Copy writing/proofreading
  • Copy editing
  • Press releases
  • Media buying
  • Training and education
  • Resume writing/LinkedIn profiles
Anne Johnston Fera

Anne Johnston Fera

Art Director / Designer

Buffalo, New York 14223
(716) 572-4047
EMAIL
WEBSITE

Background Summary

Anne Johnston Fera earned a degree in design from The State University College at Buffalo. She has taken additional courses and workshops in creative thinking, Adobe Photoshop, Adobe Dreamweaver, WordPress, and photography. Her work is award winning with over 50 honors for recognition in design, print, and marketing at the national, regional, and local level. Currently, she owns her own Buffalo design company but has also worked inside several local advertising agencies in and around the Buffalo, NY area. She belongs to the Advertising Club of Buffalo and the Twin Cities Camera Club.

Experience

 

As a freelance art director and designer in Buffalo, NY, Anne is able to collaborate with other trusted professionals that complement her skill set to meet a client’s needs. Together, they analyze and review the company’s challenges, define the problem, and suggest working solutions.

 

Objective

Anne’s objective is to maintain a working relationship with people that value responsibility, teamwork, positive attitude, quality of product, and spending time in finding a unique and creative solution.

Client List

 

  • Bison Hockey
  • Brylin Hospitals
  • Buffalo Niagara Visitor Center
  • Canandaigua Wine Company Inc.
  • Cannon Heyman and Weiss LLC
  • Community Charter School
  • Clover Management, Inc.
  • Electrochem Solutions, Inc.
  • Fowler’s Chocolates
  • Girl Scouts of Western New York
  • Gooding Co. Inc.
  • Gypsum Systems
  • Hilbert College
  • Katz Americas
  • L&M Financial
  • McKinley Mall
  • Millennium Hotel Buffalo
  • Millington Lockwood, Inc.
  • MPD Architecture
  • Niagara USA
  • North Buffalo Rink
  • Oracle Charter School
  • Osmose, Inc.
  • Pratt & Lambert
  • RealtyUSA
  • St. Francis High School
  • Sisters of Charity Hospital
  • The Ride for Roswell
  • TMP Technologies, Inc.
  • UniPunch
  • University at Buffalo
  • Vesuvius
  • Walsh Duffield Companies, Inc.
Skills and Expertise

 

  • Concept Development and Planning
  • Creative Direction, Art Direction, and
  • Graphic Design
  • Corporate Identity and Logo Design
  • Print Design and Production
  • Web Design and Planning
  • Direct Mail Marketing
  • Email Marketing
  • Outdoor Advertising

 

Laura Balcom

Laura Balcom

Copywriter, The Constant Writer

Youngstown, New York 14174
(716) 880-9654
EMAIL
WEBSITE

Background Summary

Laura Balcom is a freelance copywriter in the Buffalo, NY area with over 15 years of experience and multiple awards under her belt. She graduated from John Carroll University with a degree in communications and has also taken continuing education courses in writing from Niagara University. She’s a member of AdHub and has earned her designation as an “Inbound Marketing Certified Professional” from HubSpot.

Experience

Laura Balcom began her career in the publishing industry, writing articles for agricultural trade magazines. She then made the switch to the world of marketing in Buffalo, NY and hasn’t looked back. She worked for many years as an in-house copywriter for two local advertising agencies until she struck out on her own five years ago as “The Constant Writer.” Since then, she’s cultivated a background that combines the best of both worlds — extensive expertise in the areas of traditional, print advertising, as well as online marketing.

Objective

Every organization has a unique story to tell. As a copywriter, it’s Laura’s goal to help them tell it. Whether working with a large corporation, a non-profit, or a small family-owned business, she strives to help each client craft effective messaging that cuts through the clutter and sets them apart in the minds of their target audience.

Client List

 

  • Advanced Marketing Direct
  • Allieway Marketing
  • Beyondus
  • Biltekoff & Pullen, LLP
  • BlueCross BlueShield of Western New York
  • Brown Security Solutions
  • Buffalo State College
  • Cooper Sign Company
  • COMAND Solutions
  • DeltaPro Inc.
  • Erie County Medical Center
  • Flynn & Friends Advertising
  • Girl Scouts of Western New York
  • Gooding Co. Inc.
  • Haley Marketing Group
  • Katz Americas
  • Kent State University
  • L&M Financial Services
  • Palmerton Group
  • St. Francis High School
  • The Design Department
  • Twin City Glass
  • Uncle Bob’s Management
  • University at Buffalo
  • Walsh Duffield Companies, Inc.
Skills and Expertise

 

  • Website Planning, Copywriting & SEO
  • Concept Development
  • Direct Mail Campaigns (Letters, Postcards & Multi-Dimensional)
  • Email Marketing
  • Blog Writing
  • Brochures
  • Newsletters (Print & Email)
  • Online Articles
  • Print Advertisements
  • Press Releases
  • TV, Radio & Video (Script Writing and Overseeing Production)
  • Multiple Content Management Systems (including WordPress and Adobe CQ5)