Business Cards and Thank You Cards

If you are in business for yourself there are at least 2 cards you must have — business and thank you. Why? How many times have you been introduced to someone who might be a prospective client or might be able to connect you to one and you don’t have any business...

Branding — Is it an overused word?

One of the most overused words and, for many, misunderstood ones is Brand. Educators and Agency folks work hard to coin phrases which incorporate the word Brand — see thefinancialbrand.com/glossary-of-branding-terminology — in an effort to distinguish all the ways to...

Spelling my name correctly part 2

A week ago I wrote about issues I have with people who spell my name wrong, despite the fact that it is staring them in the face when they write me through LinkedIn or via email I forgot to mention that there is an exception to the rule — in particular when you are...

LinkedIn for marketers

I have spoken to many individuals about the value of LinkedIn as a networking tool, a communication tool, an educational tool, and a marketing tool. Bottom line is that if you are marketing (yourself, your company, or some type of product or service — that covers...

Spelling my name wrong

My Name is Marc (that’s with a C)! I understand that mistakes can be made, but when someone writes me a message on LinkedIn, or in response to an email of mine, how do they start out by spelling my name with a K?! Is it careless, or just a sign that the person pays no...