by Cheryl Sucharski | Feb 23, 2015 | Branding, Views, Writing
Cheryl Sucharski, guest blogger Proofreading is one of my favorite tasks. I’m not sure why I love it. Perhaps because it feels like finding Waldo, I don’t know. But I do a lot of it. I have found that no matter the client, I seem to see the same five errors more than...
by Cheryl Sucharski | Feb 2, 2015 | Branding, Marketing, Views
Cheryl Sucharski, guest blogger We often find that it’s difficult for businesses to determine what their ‘thing’ is. We always ask — what makes you unique? What do you want people to know you for? The answers to these questions are critical for branding. Now, if you...
by Anne Johnston Fera | Jul 7, 2014 | Branding, News, Website Design, WNM News
AMHERST, N.Y. – Why Not Marketing, a local marketing communications firm, recently updated the identity and redesigned, developed, and launched a new website for Kraftwerks. The Kraftwerks company, located in Tonawanda, NY, provides solutions for companies facing...
by Anne Johnston Fera | Jun 12, 2014 | Branding, Marketing, News, Website Design, WNM News
AMHERST, N.Y. – Why Not Marketing, a local marketing communications firm, recently developed and launched a new website for Northtowns Orthopedic Group. The Group, which is headquartered in East Amherst, serves the Western New York area with nine locations from...
by Marc | Feb 24, 2014 | Branding, LinkedIn, Networking, Views
Business is about relationships – getting the job, the promotion or the next big sale may all boil down to “who you know.” In our age of digital media, the value of networking has dwindled, but the power of networking has never been stronger. It’s the oldest trick in...
by Marc | Sep 26, 2012 | Branding, Marketing, Views
How’s that handshake? Firm or limp? Do you look the person you’re greeting in the eyes, or do you gaze off to those in the periphery? When do you hand them your business card (if you remember to even have some with you)? And, does the business card...
