9 Great Networking Tips

9 Great Networking Tips

Business is about relationships – getting the job, the promotion or the next big sale may all boil down to “who you know.” In our age of digital media, the value of networking has dwindled, but the power of networking has never been stronger. It’s the oldest trick in...
My Dog the Marketer

My Dog the Marketer

Until now I’ve just focused on people as marketers, even when they are reluctant to accept that role.  But, during a run of errands with my wife, and my dog, Murphy, I realized that even he has got this Marketing thing down like an expert. At the outset, I looked at...

Making an Impression

How’s that handshake?  Firm or limp? Do you look the person you’re greeting in the eyes, or do you gaze off to those in the periphery?  When do you hand them your business card (if you remember to even have some with you)? And, does the business card...

Business Cards and Thank You Cards

If you are in business for yourself there are at least 2 cards you must have — business and thank you. Why? How many times have you been introduced to someone who might be a prospective client or might be able to connect you to one and you don’t have any business...

Branding — Is it an overused word?

One of the most overused words and, for many, misunderstood ones is Brand. Educators and Agency folks work hard to coin phrases which incorporate the word Brand — see thefinancialbrand.com/glossary-of-branding-terminology — in an effort to distinguish all the ways to...

Spelling my name correctly part 2

A week ago I wrote about issues I have with people who spell my name wrong, despite the fact that it is staring them in the face when they write me through LinkedIn or via email I forgot to mention that there is an exception to the rule — in particular when you are...