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January 28, 2016

Three Local Firms Retain Why Not Marketing as Agency of Record

Why Not Marketing, LLC, a local marketing communications firm, has been retained by R. A. Mercer & Co., P.C., Owl Homes of Fredonia, and CPR® (Cell Phone Repair) of Tonawanda. Why Not Marketing was retained to provide consultation and marketing implementation to all three firms.

R. A. Mercer & Co. is an accounting firm. They offer tax preparation and planning, audit and accounting, and consulting services including customized services for unique client needs. They also offer peer reviews. The firm has offices in Orchard Park, Cattaraugus, Springville and Sardinia.

Owl Homes of Fredonia is one of the area’s largest sources for manufactured and modular housing with installations in Alleghany, Chautauqua, Cattaraugus, Erie, and Niagara County. In business for nearly 50 years, the business started out as a small mobile home dealer before expanding product lines into single and multi-family modular and manufactured homes.

CPR®, a franchise business in Tonawanda, specializes in repairing cell phones, smart phones, computers, laptops, game consoles, cameras, mp3 players, and nearly any other electronic device — which keeps devices out of landfills. They offer services and solutions to both individuals and businesses.

October 1, 2015

Marc Adler to Speak at BNSM Dinner Event

BUFFALO, N.Y. – Marc Adler, president of Why Not Marketing has been invited to speak to the members and guests of the Buffalo Niagara Sales and Marketing Executives (BNSME) at their October dinner event. The topic will be Marketing Yourself: The One Course Everyone Should Take.

In addition to running his company, Adler serves as an adjunct professor at the State University of New York at Buffalo and frequently speaks to professional groups about marketing, networking, and other business related topics.

May 20, 2015

Why Not Marketing Helps Allen Street Poutine Company Find its Market

AMHERST, N.Y. – Why Not Marketing, a local marketing communications firm, was named as the agency of record for Allen Street Poutine Company, one of the area’s newly opened restaurants.

Two Canadian restaurateurs from Fort Erie opened Allen Street Poutine Company in late March, to fill a niche market in Buffalo for authentic poutine. French fries, gravy, and cheese curds are the core ingredients in poutine, a food that originated in Quebec, Canada. Allen Street makes their fries and gravy in-house and uses cheddar curds from Yancey’s Fancy out of Corfu. Vegan and gluten free options are available, and to add to the Canadian element, they offer Canadian snack options.

Why Not Marketing was hired by Allen Street to provide marketing and consultation services along with social media outreach for the restaurant. The agency’s first order of business was to help the restaurant promote its grand opening and help spread the word. The agency created and is responsible for Allen Street’s Instagram and Twitter pages, both of which have amassed hundreds of followers, as well as their Facebook page, which has grown from zero to several thousand followers.

“Allen Street Poutine Company is a different kind of restaurant with a different kind of fare, attracting patrons from both sides of the border,” said Marc Adler, president, Why Not Marketing. “We have had great success using images, videos and surveys on social media channels and so far, the restaurant following has grown at an astronomical rate.”

January 7, 2015

Marc Adler presents marketing series to CEL entrepreneurs 

AMHERST, NY – Marc Adler, owner of Why Not Marketing, a marketing communications firm located in Williamsville, was recently invited by the Center for Entrepreneurial Leadership (CEL) to speak about marketing to a group of about 20 business people from CEL’s Minority and Women’s Emerging Enterprises program.

Adler’s program was a series presented over two weeks. The first part covered the basic principles of marketing including creating a strategy, branding, identifying target markets, traditional and digital advertising options, and social media. The second part focused on content marketing and how to provide relevant, valuable information to those target markets.

Adler is a seasoned industry professional who has been sharing his knowledge through educational seminars, and as an adjunct professor for the University at Buffalo for over two decades. “In this day and age, it’s easy for people to lose focus on their marketing; they try to be everywhere and want jump on trends,” said Adler. “I really enjoy helping other entrepreneurs like me get the right focus on their marketing efforts.”

December 4, 2014

Why Not Marketing provides marketing and creative services for Consortium events

AMHERST, N.Y. – Why Not Marketing, a local marketing communications firm, recently completed a marketing campaign for the Western New York Consortium of Catholic High Schools. The Consortium represents a collection of 12 Western New York Catholic high schools committed to promoting the value of a Catholic education.

The goal of the campaign was to promote the member schools’ annual Open House and Scholarship/Entrance Exam events. Why Not Marketing formulated and implemented the strategy for the campaign, which included a website splash page, two-part direct mail campaign, and both print and digital advertising. The agency secured the host and domain, and designed, optimized and launched the wnycatholichighschools.com website splash page. They also created the artwork for the print and digital ads and the direct mail campaign, which included a trifold brochure and postcard.

November 17, 2014

Marc Adler gives talk on content marketing to local law firm

AMHERST, NY – Marc Adler, owner of Why Not Marketing, a marketing communications firm located in Williamsville, was recently invited to speak about content marketing to a group of about 20 attorneys and other staff members at Jaeckle Fleischmann & Mugel, LLP.

Adler presented a sixty-minute talk entitled Content Marketing Revealed. The presentation offered insights on what content marketing is, its value and the platforms it can exist on, as well as how to target, develop and execute it to suit the needs of a law firm. Adler is a seasoned industry professional who has been sharing his knowledge through educational seminars, and as an adjunct professor for the University at Buffalo for over two decades. “Social media remains an enigma to many businesses, with each one facing their own unique challenges to its execution,” said Adler. “I enjoy showing them how it can be a viable option for connecting with their target markets.”

July 7, 2014

Why Not Marketing updates identity and launches website for Kraftwerks

AMHERST, N.Y. – Why Not Marketing, a local marketing communications firm, recently updated the identity and redesigned, developed, and launched a new website for Kraftwerks. The Kraftwerks company, located in Tonawanda, NY, provides solutions for companies facing space and organizational challenges. The company investigates problems, then designs and implements creative solutions to optimize existing space and maximize company productivity.

Kraftwerks needed its identity and website to evolve with their company. The Why Not Marketing team redesigned Kraftwerk’s logo and created its new tagline “Creating space. Maximizing productivity.” The team then assisted Kraftwerks in updating the design and content, and developed and coded its new site at www.kraftwerks.net.

The goal of the new website was to make it easier to navigate and eliminate some of the cumbersome content to better showcase Kraftwerk’s products and advanced design services. The site offers an ecommerce catalog, quote request, updated sections for its core product and service areas with improved images and featured product sidebar, case studies, government contract information, company news and information with sharing icons for social media sites, a careers page, and an FAQ section.

         “Kraftwerks’ old website was simply too large at over 900 pages,” said Marc Adler, owner of Why Not Marketing. “We streamlined the navigation options and content, added larger images, and reorganized products and services to made it more navigable for clients.”

In addition to the logo, tagline, and website redevelopment, Why Not Marketing regularly provides Kraftwerks with marketing consultation, and also assists the company with creative services.

June 16, 2014

Why Not Marketing launches new website for Northtowns Orthopedic Group

AMHERST, N.Y. – Why Not Marketing, a local marketing communications firm, recently developed and launched a new website for Northtowns Orthopedic Group. The Group, which is headquartered in East Amherst, serves the Western New York area with nine locations from Ellicottville to Tonawanda. The group has a team of 11 board certified or board eligible physicians, eight physician assistants, and one nurse practitioner.

The goal of Northtowns’ new website was to create a space where Northtowns’ patients and the general public could read and learn about orthopedic medicine, as well as acquaint themselves with the Northtowns’ practice and what its high caliper doctors are capable of offering. The site, located at www.northtownsorthopedics.com, provides biographies of each doctor and their specialties; a descriptive list of services; office locations and contact information; a ‘pre-visit’ page with downloadable forms; firm and community news; and a patient education section with a library of informative ‘what to expect’ videos and articles.

“The Northtowns Orthopedic Group wanted their website to be a resource for current and potential clients. We created its website and associated social media presence to support that goal,” said Marc Adler, owner of Why Not Marketing. “Anyone can visit the site and learn about bone and joint afflictions from arthroscopy to sports medicine to joint replacement, and educate themselves on what to expect if they have an orthopedic injury, as well as learn about the doctors that can help them.”

In addition to planning, designing, coding, and optimization (SEO) of the Northtowns’ website, the agency will continue to be responsible for ongoing website maintenance. The agency is also responsible for all major marketing efforts for Northtowns including ongoing consultation, creative work, and social media support for the Group’s associated Facebook page, which offers informative articles and Northtowns’ news.

April 2, 2014

Why Not Marketing Revamps The New York Store’s Website

Why Not Marketing, a local marketing communications firm, recently developed and launched a new website for The New York Store, a clothing retailer located in Lancaster, NY. The New York Store has been in business for over 84 years and offers primarily men’s, but also women’s name brand clothing and accessories, as well as tuxedo rentals.

The agency secured hosting, and the www.new-york-store.com domain name, and redesigned and developed the new site for the client. The newly launched website showcases the broad range of products and services the store has to offer. It features an e-commerce shopping catalog where customers can browse products and easily order them online. The site also features a live Facebook feed and email signup form.

“Our goal was to enhance the online shopping experience for New York Store customers. We accomplished this by improving the navigation, eliminating clutter, and adding vibrant images to give the site a more professional look. And we made the site more interactive,” said Marc Adler, owner of Why Not Marketing. “By incorporating a live Facebook feed, customers can easily keep up with new product offerings, trends, and news from the store.”Why Not Marketing also provided assistance in setting up the store’s Facebook page, which quickly grew, increasing its following—via grassroots efforts—by 40% within the first few months. The agency also provides ongoing marketing and consultation services.

January 30, 2014

Why Not Marketing launches website for Johnson, Mackowiak and Associates

AMHERST, N.Y. – Why Not Marketing, a local marketing communications firm, recently developed and launched a new website for Johnson, Mackowiak and Associates, LLP (JMA). JMA is a regional accounting firm located in Fredonia, NY that serves the Western New York area, providing traditional accounting and auditing functions, and a wide range of tax and fiscal management advisory services.

Prior to creating the new website, the Why Not Marketing team redesigned the company’s logo, giving it a more contemporary look. Why Not Marketing then assisted JMA with securing the website’s new domain www.jma-cpas.com and handled the design, content, and backend development for the site.The goal of the new website was to better inform JMA’s existing and potential clients about the range of accounting, tax, and financial planning services they had to offer. The site offers biographies of each team member, a community page, a nationwide refund tracker, donation guides, and a wealth of planning tools on everything from small business to college savings to retirement planning.

“JMA wanted to renew the way it presented itself as a firm and to give the community a way to really get to know them,” said Marc Adler, owner of Why Not Marketing. “But more importantly, they wanted customers to be able to use the new site as a resource tool.”In addition to the logo and website redevelopment, Why Not Marketing regularly provides JMA with marketing consultation, and also assists the firm with creative services.

November 20, 2013

Why Not Marketing Helps Williamsville Farmer’s Market Grow

AMHERST, N.Y. – Why Not Marketing, a local marketing communications firm, recently helped the Williamsville Farmer’s Market, one of the area’s popular community events, continue its growth in popularity.

Why Not Marketing was hired to provide marketing and consultation services along with social media outreach to the market, which recently ended its five-month-long season. As a result, thousands of customers patronized the market this year. In addition to increased traffic at the market, which operates every Saturday from mid-May until late-October, the Williamsville Farmer’s Market Facebook page grew by nearly 700%, from just a few hundred followers to more than 2,300. In addition to its services, the agency also helped the market to build and strengthen relationships with sponsors that included Univera Healthcare, 2 Find Your Home, and Northtowns Orthopedics, among others.

“The atmosphere and offerings at the Williamsville Farmer’s Market are second to none, and we wanted to help spread that message,” said Marc Adler, president, Why Not Marketing. “It is truly one of the unique, family-friendly events that make Western New York a special place. We are very proud of what we were able to accomplish this year and look forward to building on that.”The Williamsville Farmer’s Market offers a plethora of local-only products, including fresh fruits and vegetables, baked goods, fresh roasted coffee, specialty foods, homemade sausage, natural-fed beef, organic products including organic chicken, eggs and shiitake mushrooms, local wine, cheese, fresh cut flowers, herbs, plants, maple products, honey and much more. In addition, customers and their children can enjoy live music and story-telling every week.

July 16, 2013

St. Francis High School retains Why Not Marketing, LLC as agency of record

Buffalo, NY – St. Francis High School, one of the largest private secondary schools in Western New York, has retained Why Not Marketing, LLC as the school’s advertising agency of record for the 2013-2014 academic year. This will be the second year that Why Not Marketing has represented the school.

Why Not Marketing will primarily assist St. Francis with promoting their fall Open House and enrollment period. The agency will provide creative services and will coordinate a three-part direct mail campaign, as well as strategize the school’s digital, print, television, and outdoor media. The agency will provide ongoing marketing consultation throughout the remainder of school year and will be responsible for updating the school’s promotional materials including its parent brochure and view book.

St. Francis High School is a Roman Catholic, Franciscan, college preparatory high school that serves young men of diverse faiths and backgrounds from Western New York. The school also offers a residency program for international students.

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