What’s your thing?

Cheryl Sucharski, guest blogger We often find that it’s difficult for businesses to determine what their ‘thing’ is. We always ask — what makes you unique? What do you want people to know you for? The answers to these questions are critical for branding. Now, if you...

Branding — Is it an overused word?

One of the most overused words and, for many, misunderstood ones is Brand. Educators and Agency folks work hard to coin phrases which incorporate the word Brand — see thefinancialbrand.com/glossary-of-branding-terminology — in an effort to distinguish all the ways to...