My Top Five Proofreading Edits

Cheryl Sucharski, guest blogger Proofreading is one of my favorite tasks. I’m not sure why I love it. Perhaps because it feels like finding Waldo, I don’t know. But I do a lot of it. I have found that no matter the client, I seem to see the same five errors more than...

What’s your thing?

Cheryl Sucharski, guest blogger We often find that it’s difficult for businesses to determine what their ‘thing’ is. We always ask — what makes you unique? What do you want people to know you for? The answers to these questions are critical for branding. Now, if you...
My Dog the Marketer

My Dog the Marketer

Until now I’ve just focused on people as marketers, even when they are reluctant to accept that role.  But, during a run of errands with my wife, and my dog, Murphy, I realized that even he has got this Marketing thing down like an expert. At the outset, I looked at...

Making an Impression

How’s that handshake?  Firm or limp? Do you look the person you’re greeting in the eyes, or do you gaze off to those in the periphery?  When do you hand them your business card (if you remember to even have some with you)? And, does the business card...

Business Cards and Thank You Cards

If you are in business for yourself there are at least 2 cards you must have — business and thank you. Why? How many times have you been introduced to someone who might be a prospective client or might be able to connect you to one and you don’t have any business...