What’s your thing?

Cheryl Sucharski, guest blogger We often find that it’s difficult for businesses to determine what their ‘thing’ is. We always ask — what makes you unique? What do you want people to know you for? The answers to these questions are critical for branding. Now, if you...

LinkedIn for marketers

I have spoken to many individuals about the value of LinkedIn as a networking tool, a communication tool, an educational tool, and a marketing tool. Bottom line is that if you are marketing (yourself, your company, or some type of product or service — that covers...